Our Purpose

To support local businesses and organizations with trusted marketing execution while preparing students for real careers.

  • Boxer Marketing Group is a student-run, industry-guided agency supported by Pacific University.

    Structured teams, clear roles, and faculty and professional oversight ensure work that is strategic, accountable, and focused on real business outcomes—giving students real experience and clients usable marketing support.

  • Local businesses are often stretched thin, with limited time or clarity to market consistently. At the same time, students need hands-on experience to prepare for professional careers.

    Boxer Marketing Group exists to support both—helping businesses move forward while giving students meaningful, real-world experience.

  • Primary Sponsor
    Boxer Marketing Group is proud to be supported by our primary sponsor, InRoads Credit Union.

    This partnership reflects a shared commitment to education, workforce development, and supporting the long-term success of local businesses and communities.

Our Team

Ryann McDowell

Director of Marketing
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Ryann is a student at Pacific Majoring in Business Administration with a passion in marketing and management. Through her success in the marketing internship, she found a passion in supporting local businesses while gaining hands-on marketing experience. She looks to expand the student-led firm and provide success stories for local businesses.

Aidan Pierias

Director of Operations
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Aidan Pierias is a senior at Pacific University studying Business Administration with concentrations in Marketing and Finance and a minor in Sports Leadership and Management. A four-year member of the men’s soccer team, he brings customer-facing experience since 2018. Aidan has completed the Marketing Consultant: Leadership through Technology Internship twice and uses data and creativity to deliver practical marketing results.

Rissa Hara

Engagement & Analytics Manager
LinkedIn →

Rissa is a Business Administration student at Pacific University with concentrations in Marketing and Management. Through the Leadership Through Technology internship, she discovered a passion for developing marketing strategies that drive engagement. She combines her academic foundation with her experience on the Pacific University Women’s Soccer team to collaborate effectively and deliver sustainable, results-driven marketing solutions.

Anna Emerson

Partnerships & Alumni Manager
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Anna is a senior at Pacific University studying Business Administration with a concentration in Marketing. She has completed the Leadership Through Technology internship twice and serves as President of the American Marketing Association. Passionate about connecting students, organizations, and the local community, Anna brings a collaborative, leadership-driven approach focused on real-world impact.

Jorge Rodriguez

Agency Director
LinkedIn →

Jorge Rodriguez is the Agency Director of Boxer Marketing Group, providing strategic leadership, professional oversight, and mentorship across all client and student work. With more than 18 years of experience in marketing strategy, creative production, and agency environments, he helps ensure BMG operates to professional standards while preparing students through real-world agency roles.

Ivette Heredia

Co-Founder & Advisor
LinkedIn →

Ivette Heredia provides strategic guidance and program leadership for Boxer Marketing Group, helping connect academic learning with real-world business engagement. With experience in digital marketing, market development, and small business support, she plays a key role in advancing experiential learning, community partnerships, and workforce development through the agency.

Frank Roth

Co-Founder & Advisor
LinkedIn →

Frank Roth is the Program Co-Founder of Boxer Marketing Group and serves as an Advisor for Career Readiness at Pacific University. With extensive global leadership experience in strategy, marketing, and product development, he helps guide the agency’s vision and ensures its work bridges academic learning with real-world business needs.

Primary Sponsor

Boxer Marketing Group is proud to be supported by our primary sponsor, InRoads Credit Union.